[New Member Exclusive] Enjoy 4-piece skincare kit upon first purchase
Upon purchase of full-priced items worth HK$4,000, enjoy 8-piece skincare kit
Upon purchase of full-priced items worth HK$7,000, enjoy 11-piece skincare kit
Free delivery to Hong Kong & Macau upon purchase over HK$500
This Helena Rubinstein eShop is operated and owned by Fusion, Helena Rubinstein’s Hong Kong authorised retailer.
Cookie Policy

This Cookie policy provides you, as a user of our website with clear and accessible information about the cookies and similar technologies that ESHOPS.HK owned by FUSION uses, why they are used and the choices you have via your cookie settings.

We encourage you to take the time to review this Cookie policy and our brand partner L’OREAL HONG KONG LTD’s Cookies policy in full. However, we have designed this Cookie policy so that you can easily find answers to the questions that you might have.

What are cookies and similar technologies?

Cookies, are small data files that are downloaded to your device when you visit a website or application. When you return to the ESHOPS.HK, or another website that recognizes the cookie, the cookie is sent to that site to enhance your experience by remembering your preferences, providing tailored advertising, helping you navigate more efficiently.

To learn more about what ESHOPS.HK owned by FUSION specifically uses cookies for, please refer to the section “How does ESHOPS.HK owned by FUSION use cookies?”. Also, ESHOPS.HK uses similar technologies to cookies, including pixel tags, mobile device identifiers and server logs to understand how you are using the site and provide adverts tailored to you and your interests. These technologies often take the form of a small, transparent graphic images placed on a web page or in an email. They work with cookies and capture data like your IP address, when you viewed the page or email and what device you were using.

How does ESHOPS.HK use cookies?

When you access the ESHOPS.HK website, view, or interact with content or otherwise communicate with us digitally, ESHOPS.HK share cookies with our brand partner for example L’OREAL HONG KONG LTD for following analysis:
  • Understand the behavior of users to the ESHOPS.HK site,
  • Track which parts of the ESHOPS.HK site people have visited.
  • Understand the profile of the users of the ESHOPS.HK,
  • Target and tailor our advertisements and content to users and measure the effectiveness of our advertisements, for example to recognize you when you visit the ESHOPS.HK site and provide a more personalized experience (for more information on how we use tailored advertising, please refer to our Privacy Policy and Notice at Collection.
  • Make the ESHOPS.HK site as convenient and personal as possible, for example by keeping you signed in,
  • Provide certain services that require the use of cookies such as using an online shopping basket.
We may also use cookies for analytics purposes - for example, we may analyze your information including your location, products and/or services requested, age, time zone, IP address and URL visited, against our wider customer base for internal business purposes, such as generating statistics and developing marketing plans, to improve our services and products, the site and content.

We may also aggregate and de-identify your information to create customer segments and share with our licensees and partners.

We may also use cookies for tailored advertising purposes. For example, we, or with third party vendors, may use your information to provide you with tailored advertising on third party sites, including Social Sites. These advertisements are either: (i) “contextual” (meaning they are presented due to the webpage that you are viewing); or (ii) “behavioral advertising” or “interest-based advertising” (i.e. where advertisements are shown to you based upon your interests which we have inferred from your information including demographic, geographic and interest-based data).

We may use tailored advertising to specifically include or exclude individuals who have registered for our products and services that are most relevant to you.

We may match your browsing activity on one device, such as your mobile phone, with your browsing activity on another device, such as your tablet, to ensure our advertising is tailored to you. To allow us to do this, our preferred technology partners may share information, including your browsing patterns, geo-location, and device identifiers, and we will match that information to the information in our user base by identifying the browser and devices that appear to be used by the same person. To learn more about how we share your information, please refer to our Privacy Policy.

When you: (i) Sign into the ESHOPS.HK site using a social site or other websites; (ii) Access social sites using the ESHOPS.HK site or other websites; and/or (iii) Submit content to social sites or other websites using the ESHOPS.HK site; that social site or other websites may use cookies and similar technologies to collect data about user behavior for their own purposes. This use of cookies is in line with that third party’s own cookie policy, over which we have no control.

What types of cookies does ESHOPS.HK use?

There are different types of cookies:
  • Session cookies - These are cookies which expire once you close your web browser.
  • Persistent cookies - These are cookies which stay on your device for a set period or until you delete them.
  • First party cookies - These are cookies set by the website that you are visiting at that time, either by us, or by a third party at our request.
  • Third party cookies - These are cookies that are set by a party other than that of the website you are visiting.
The cookies used on the ESHOPS.HK can be categorized into the following categories:

Type of Cookie Role
Strictly Necessary Cookies These cookies are required for the running and operation of the ESHOPS.HK site and cannot be switched off in our systems. For example, by facilitating your account login when accessing secure areas of the ESHOPS.HK site; allowing you to navigate around the ESHOPS.HK site including remembering text you have entered a form; determining if your browser has JavaScript enabled to allow you to view content; and using an online shopping basket. Without these cookies, some of the services that you have requested will not be provided.
Performance Cookies These cookies collect information about how the ESHOPS.HK site is used to help us understand how the ESHOPS.HK site is performing to improve the quality of the ESHOPS.HK site and your experience when using them. For example, by counting the pages visitors go to most often, and whether any visitors receive error messages.
Functionality Cookies These cookies enable the ESHOPS.HK site to provide you with a customized experience when navigating the site. For example, they remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.
Targeting Cookies The ESHOPS.HK site use cookies set by us and our third-party partners to understand how you use the site in order to build a profile of your interests. The information collected via these cookies will be used to show you better and more personal adverts on the site and other sites you visit and analyze traffic to the ESHOPS.HK site. We will share the personal information collected about your use of the ESHOPS.HK with our advertisers and analysts.

How to manage your cookie preferences?

We have set out below the ways you can manage your cookie preferences across your browser and your mobile device:

Browser Cookies
You can prevent ESHOPS.HK from storing your browser cookies by refusing cookies or by changing your browser settings. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie, and how to disable existing cookies. However, please be aware that when you disable cookies, some features and services on the ESHOPS.HK may not function properly and may cancel opt-outs that rely on cookies, such as web analytics. You can find out how to manage cookies on popular browsers by following these links: Mobile Device Cookies
On your mobile device, your operating system may provide you with additional options to opt out of interest-based advertising or to otherwise reset your mobile identifiers. For example, you may use the “Limit Ad Tracking” setting (on iOS devices) or a setting to “Opt out of Interest-Based Ads” (on Android) which allows you to limit the use of information about your use of apps for purposes of serving ads targeted to your interests.

Cookie List

A cookie is a small piece of data (text file) that a website - when visited by a user - asks your browser to store on your device in order to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies - which are cookies from a domain different than the domain of the website you are visiting - for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Strictly Necessary Cookies

These cookies are required for the running and operation of the our websites and cannot be switched off in our systems. For example, by facilitating your account login when accessing secure areas of the website; allowing you to navigate around the websites including remembering text you have entered into a form; determining if your browser has JavaScript enabled to allow you to view content; and using an online shopping basket.

Performance Cookies

These cookies collect information about how our websites are used to help us understand how they are performing in order to improve the quality of the website and your experience using the website. For example, by counting the pages visitors visit most often on our Sites and whether any users receive error messages.

Functional Cookies

These cookies enable our websites to provide you with a customized experience when navigating them. For example, embedded YouTube video / visuals, by remembering the choices you make (such as your username, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.

Targeting Cookies

Our Websites use cookies set by us and our third party partners to help us understand how you use our websites in order to build a profile of your interests. The information collected via these cookies will be used to show you better and more personal adverts on our websites and other sites you visit. We will share the personal information collected about your use of our websites with our advertisers and analysts.

We also use Google, a third-party analytics provider, to collect information about websites usage and the users of the websites, including demographic and interest-level information. Google uses cookies in order to collect demographic and interest-level information and usage information from users that visit the websites, including information about the pages where users enter and exit the websites and what pages users view on the websites, time spent, browser, operating system, and IP address. Cookies allow Google to recognize a user when a user visits the websites and when the user visits other websites. Google uses the information it collects from the websites and other websites to share with us and other website operators’ information about users including age range, gender, geographic regions, general interests, and details about devices used to visit websites and purchase items. We do not link information we receive from Google with any of your personally identifiable information. For more information regarding Google’s use of cookies, and collection and use of information, see the Google privacy policy (available at https://policies.google.com/privacy?hl=en). If you would like to opt out of Google Analytics tracking, please visit the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).

Impact of disabling cookies and similar technologies

Please be aware that, when you disable cookies and similar technologies, some features and/or services the ESHOPS.HK site may not function properly, and you will not be able to take full advantage of some of the features offered by ESHOPS.HK.

Does this policy ever change?

We may update or modify this policy from time to time in response to changing legal, technical, or business developments. We will obtain your consent to any material policy changes if and where this is required by applicable data protection laws. The date of the most recent version of this policy will appear at the top of the page. When we update our policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make. For example, we will notify you of any changes to this policy by posting a new policy and updating the “last modified” date at the top of this page or by sending the new policy to you via email, where appropriate.
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